Kutaisi Bazaar (WIP)
An atmospheric hospitality experience designed around direct booking and rich visual storytelling.
Work in progress. Kutaisi Bazaar is a concept-driven boutique hotel and bar that needed its digital presence to carry the same atmosphere as the physical space. CraftVra is building an experience where photography, typography, navigation, and booking work together giving guests a strong sense of the property before they arrive while keeping the path to a reservation simple.
Hospitality website design
Reservation experience
Direct booking integration
Technical SEO & Launch
The Brief
The challenge was balancing two very different requirements: creating an immersive hospitality experience while making booking information and actions immediately accessible.
The platform also needs to handle large amounts of visual media without compromising the experience for mobile visitors.
The Build
Atmospheric visual direction
Photography, typography, spacing, and movement are structured to create a strong sense of place without overwhelming the booking journey.
Direct booking experience
Booking and reservation flows are integrated into the website so visitors can move from discovering the property to checking availability without losing the visual context of the brand.
Media-conscious performance
The experience is being structured around efficient image and asset delivery so the visual quality of the property can remain high across mobile and desktop.
Mobile-first navigation
Key actions remain accessible on smaller screens, with the information hierarchy built around the needs of travellers browsing rooms, experiences, menus, and reservations.
Project Discipline
