Findora Picks
A curated discovery platform designed to turn product inspiration into action.
Findora Picks is a discovery-driven marketplace built around curated products, visual storytelling, and external retail partners. CraftVra developed the visual identity and digital experience around fast discovery, mobile browsing, and a content system that allows the platform to continuously publish new products and collections.
Visual Identity System
Mobile-first responsive design
External checkout routing
Dynamic Catalog CMS
The Brief
Findora needed more than a catalogue. The platform needed to make discovering products feel editorial while keeping the journey from product discovery to external checkout as frictionless as possible.
The system also needed to support frequent content updates without requiring development work for every new product or collection.
The Build
Editorial product discovery
Products are presented through a visual system designed to feel closer to an editorial recommendation than a traditional marketplace.
Structured product CMS
Dynamic collections and filters allow the team to organise products, seasonal edits, and curated recommendations within a flexible publishing system.
Fast external routing
The experience is structured to move visitors from discovery to partner checkout with as little unnecessary friction as possible.
Interactive product surfaces
Product cards, previews, hover states, and focused interactions add depth to the browsing experience while keeping the interface lightweight.
