ThatWorks CRO
A high-performance landing experience designed to turn attention into qualified conversations.
ThatWorks CRO needed a landing experience that could demonstrate the same conversion thinking they sell to clients. CraftVra designed and built a focused Framer experience around speed, clarity, interaction, and lead capture pairing a sharp visual system with backend routing that moves qualified enquiries into the next stage of the sales process.
Conversion-focused landing page
Custom lead capture system
Backend data routing
Responsive interaction system
The Brief
The existing challenge was simple: create a digital experience that could communicate expertise quickly while removing as much friction as possible between a visitor and a qualified enquiry.
The site also needed to perform well for visitors arriving through paid campaigns, where every unnecessary interaction or delay can affect conversion.
The Build
Conversion-first structure
The page architecture was designed around a clear progression from credibility to value to action, keeping the experience focused rather than filling the page with unnecessary sections.
Lead qualification and routing
Custom forms connect the frontend experience with backend workflows, allowing submitted information to be structured, qualified, and routed into the appropriate pipeline.
Performance-focused Framer build
The experience was kept lean, with careful attention to media, page structure, responsive behaviour, and unnecessary scripts.
Purposeful interaction
Motion and scroll interactions provide feedback and guide attention without becoming a distraction from the primary conversion path.
Project Discipline
