Greene & Associates
A cinematic advisory platform built around horizontal navigation and spatial storytelling.
Greene & Associates needed a digital presence that could reflect the level of work and clientele associated with the firm without relying on the standard corporate website formula. CraftVra designed an unconventional horizontal experience that treats the website more like a digital editorial piece, using custom React functionality and fluid layouts to create movement across the page.
Custom horizontal-scroll system
React interaction layer
Responsive layout system
Fluid typography
The Brief
The firm wanted to move away from a conventional vertical corporate website and create an experience with a stronger sense of character.
The challenge was maintaining usability and responsiveness while introducing a navigation model that feels fundamentally different from a standard website.
The Build
Horizontal navigation system
Custom React functionality translates familiar user input into a controlled horizontal journey, allowing visitors to move through the experience spatially.
Fluid responsive layout
Typography, grids, spacing, and content panels adapt across screen sizes so the visual system remains intentional from large desktop displays through to mobile.
Interactive content reveals
Project information and executive profiles can be explored through focused content panels without forcing visitors away from the main experience.
Editorial presentation
Large typography, generous space, and carefully controlled movement give the platform a cinematic quality while keeping the underlying information architecture clear.
Project Discipline
